Coffee Holding Co., Inc. Announces the Award of Two Businesses

    BROOKLYN, New York — November 7, 2006. Coffee Holding Co. (AMEX:JVA)
announced that they will begin supplying Raleys, an upscale Northern California chain of
138 stores, their canned Private Label coffee. Coffee Holding was awarded a 2 year
contract for Raleys canned private label products back in January 2006 with the first
shipment to be made this month. On a similar front, Coffee Holding Co. has announced
that they were awarded the Price Chopper Ground Private Label canned coffee business
this week. The contract for Price Chopper will be for at least one year and includes both
their first and second tier canned coffee product lines. Price Chopper is a leading retailer
in the Northeast with 115 stores in the area.

About Coffee Holding Co.

     Coffee Holding is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. Coffee Holding has been a family operated business for three generations and has remained profitable through varying cycles in the coffee industry and the economy. Coffee Holding’s private label and branded coffee products are sold through the United States, Canada and abroad to supermarkets, wholesalers, and individually owned and multi unit retail customers.

     Any statements that are not historical facts contained in this release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in Coffee Holding’s Securities and Exchange Commission filings. Coffee Holding undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.